A taste you can’t forget

Mouthwatering quality assortment

Rahdiya was born out of a simple yet powerful vision — to bridge the gap between health and taste. Founded by Radhika Aggarwal, the brand was created with a deep understanding of the needs of a generation that was craving healthier options but was often let down by bland, uninspiring alternatives.
Radhika's journey began in her early twenties when she noticed an alarming trend: the next generation of India was increasingly opting for unhealthy food choices. Midnight snacking, fast food on the go, and processed meals had become the norm, especially among busy students, young professionals, and the modern, fast-paced lifestyle. Radhika, being someone who was deeply passionate about both wellness and food, was concerned about how these habits were affecting health, energy, and overall well-being.
Growing up in a family that valued traditional, wholesome meals, she understood the importance of nutrition. But as she looked around, she realized that the options available in the market were either too unhealthy or lacked the flavour and excitement that young people craved. She started researching ingredients meticulously, curating recipes that are packed with the right nutrients. Carefully selecting natural, high-quality ingredients that nourished the body and satisfied cravings.
It wasn’t just about creating healthy snacks; it was about rethinking the way we approach food. Each product was created with care, keeping in mind the needs of today’s consumer—busy, health-conscious, and always on the lookout for food that fit into their lifestyle without compromising on taste.
Rahdiya’s snacks are a reflection of our belief that eating well doesn’t mean giving up on indulgence. Whether it’s a crunchy, protein-packed bar, a flavourful roasted mix, or a bite-sized treat made from organic ingredients, Rahdiya is here to prove that healthy can be delicious. What started as a personal mission to improve her own eating habits quickly turned into a larger vision to make healthy living accessible to everyone. Through Rahdiya, we want to inspire a movement—a shift in how we think about food. She believes that we can have the best of both worlds: food that nurtures us and satisfies our cravings.
Today, Rahdiya continues to grow, bringing innovative, nutrient-dense snacks to people who are eager to lead healthier lives without compromising on taste. Our products are a testament to Radhika’s commitment to health, quality, and most importantly, flavour. Rahdiya is more than just a snack brand; it’s a lifestyle choice. One that says: You deserve to feel good, eat well, and enjoy every bite.

Our Mission

At Rahdiya, our mission is simple: to empower India to rethink and improve their eating habits by making healthy, balanced snacking a part of everyday life. In a fast-paced world where convenience often trumps nutrition, we aim to bring about a change—one bite at a time.
We believe that healthy living starts with what we eat. While traditional meals are essential, modern lifestyles demand convenient, quick snack options that don’t compromise on health. Our goal is to make balanced snacking accessible to everyone, helping individuals incorporate nutrient-rich snacks into their daily routine without the guilt or blandness often associated with healthy food.
We’re committed to making healthier choices easier and more delicious. Through innovative, carefully curated snacks, we aim to provide the perfect balance of flavor and nutrition that supports energy, well-being, and overall health. By choosing Rahdiya, we want people to experience that healthy snacks can be just as satisfying as indulgent ones—without the empty calories or artificial additives.
Ultimately, our mission is to inspire a shift in how India approaches food, encouraging a balanced, mindful approach to eating. At Rahdiya, we want to create a nation that prioritizes health without sacrificing taste, helping individuals lead happier, healthier lives—one snack at a time.

Our Vision

At Rahdiya, our vision is to become India’s leading brand for balanced, nutritious snacking, driving a nationwide movement toward healthier eating and lifestyle changes. We aim to empower individuals to take control of their health by offering snacks that are both delicious and nourishing, proving that healthy eating doesn’t have to be a compromise.
Beyond providing tasty snacks, our vision extends to helping people manage and even cure various health disorders through healthy eating and lifestyle changes. Whether it’s combating obesity, diabetes, high blood pressure, or boosting overall well-being, we believe that the right food choices can be a powerful tool in managing and preventing chronic conditions.
Rahdiya also strives to lead the charge in introducing new, innovative, and healthy ingredients into the Indian market. We are committed to sourcing and using nutrient-dense, sustainable ingredients that have the potential to transform diets and improve health outcomes. By offering these new, exciting ingredients in our products, we aim to educate and inspire consumers to embrace fresh, wholesome foods that support long-term wellness.
Through constant innovation, a commitment to quality, and a focus on sustainable practices, we envision a future where Rahdiya is not only a trusted snack brand but also a catalyst for positive health change in India—one bite at a time.